A company is selling a box of tissues for £62 – but they are much different to the ones you usually buy.
Instead of smelling of lavender or being a strange colour, these are pre-used and already ‘carry a human sneeze’.
Vaev, which creates the bizarre product, asks sick people to sneeze on its tissues before they are packaged and sold.
But the Los Angeles-based firm admits to having no doctors on board to justify the concept, claiming it is just ‘a wellness brand’.
Instead of smelling of lavender or being a strange colour, these are pre-used and already ‘carry a human sneeze’
The tissues, priced at $79.99 (£62.10), are currently out of stock on Vaev’s website. The firm lists them as its only product.
One blogger, Jennifer Willey, who was sent a box of the tissues branded the idea ‘disgusting’ – and slammed the ‘ridiculous’ price.
Founder Oliver Neissen told The Sun: ‘The product is a generic tissue that you might find at a store.’
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However, he added the tissues are then treated with a ‘hydrolayer’, which is a human sneeze from a person who is ‘sick’.
Mr Neissen, who launched the firm in Denmark, admitted the firm has a ‘rotation of people who get sick for the production of this product’.
He continued: ‘The rotation guarantees that we always have at least one person sick/available to help make more.
The tissues, priced at $79.99 (£62.10), are currently out of stock on Vaev’s website. The firm lists them as its only product (stock)
‘That is how the process works. It’s natural, and we’re not burdened by any murky science.’
Vaev states its tissues are engineered to contain and absorb colloid buildup, salts, antiseptic enzymes, immunoglobulins and glycoproteins.
It states the tissues are treated with ‘organic ingredients’ and helps to keep ‘your immune system feeling like your immune system’.
Mr Neissen, who had the idea for the tissues came in 2015, says the product is ‘safer’ than needles – believed to be a reference to a flu jab.
And Vaev’s motto reads: ‘We believe that when flu season comes around, you should be able to get sick on your terms.’
Mr Neissen said many ‘open-minded’ customers have ’embraced’ the idea, while others have approached the concept with much more caution.
He even described Gwyneth Paltrow, regularly called out for bizarre health claims on her Goop website, as being a ‘visionary’.
No trials have been conducted to see if the strange method works. And a doctor is wary over the tissues.
Dr Sarah Jarvis told The Sun that she would ‘certainly’ never recommend anyone exposes themselves to cold and flu viruses on purpose.
There is no scientific evidence to suggest giving yourself a cold or the flu makes you any less likely to get it later on.
The common illnesses are caused by a huge range of viruses which tend to spread in outbreaks.
Vaev’s concept is based on the suggestion somebody could be ill on their own terms by infecting themselves with the germs someone has sneezed into the tissue.
Someone preparing for a holiday, for example, might give themselves a cold a few weeks in advance to try and reduce their risk of getting the cold just before or during their holiday.
The company claims its tissues contain immunoglobulins, also known as antibodies, which are immune cells used to fight infections. It claims putting these into the body could act as a ‘natural vaccine’ by preparing the body for an illness in advance.
However, colds are caused by numerous different viruses and successfully fighting off one does not make someone immune to catching it again, nor to other strains of the virus.
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