Influence Peddler: Katie Sturino on Making Products Women Actually Need

For two years, Katie Sturino has been fulfilling orders for her self-funded beauty brand Megababe from her parents’ garage. That changes this summer, as Megababe upgrades to its own distribution center — and expects to triple sales by the end of the year.

Sturino, a body-positive fashion influencer formerly known as @The12ishStyle on Instagram, launched Megababe in summer 2016. The brand launched with just two products, both of which aim to ease body-discomfort issues rarely addressed by the beauty industry: Thigh Rescue, $14, a stick that addresses thigh chafe that sold out in one week on Megababe’s web site, and Bust Dust, $16, an anti-boob-sweat spray that sold out in three weeks.

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